Meet the founder of SJT

Meet Danielle Ford, the passionate CEO and owner of Southern Jewel Tees. Alongside her husband, Darryl Ford, and their big, beautiful family, Danielle pours her heart into creating high-quality, ultra-comfortable t-shirts that people love to wear. As a devoted wife and mom, family is at the core of everything she does, and that same love and dedication shine through in every design she creates. For Danielle, Southern Jewel Tees isn’t just a business—it’s a labor of love, a way to provide for her family, and a brand built on comfort, quality, and Southern charm. Whether dressing up or keeping it casual, she believes everyone deserves a t-shirt that feels as good as it looks—and she’s proud to make that happen, one soft, stylish tee at a time.